November 28th, 2008

Justin can't believe he's working on a Friday night. It's supposed to be a long weekend, and they're right. It's gonna be a loooooong one.

Fast-forward to 4 days and 11 hours after (Wednesday): I'm still working, my 10th straight day of work. I didn't even recognize the weekend. I worked, intensely, Saturday, Sunday and Monday (Bonifacio Day), going to the office in the morning, ending always the dawn of the day after. Why? Because the company and the season call for it.

It's the Marketing Plan 2009, the creation of the brand architecture, OGSM and strategic planning for next year. On one hand, I'm really feeling quite exhausted, physically, worse, mentally. Thinking, analyzing, organizing for more than a week. Add to that a hundred-plus slides and all, countless iterations and directives. On the other hand, and this might sound masochistic, I've been feeling really immersed in my brand, I've never felt this kind of ownership before. I really feel good about the ethic I'm currently displaying.

It comes without saying that I can't wait to celebrate the end of the biggest and bloodiest event of this marketing season. A despedida for a close friend, Christmas Party rehearsals on the 6th and 8th, Araneta Coliseum for the 4 muses 120608. And the new console, sshhhh, don't wanna spoil. :D

Time is so precious. So many things to do, so little time.